SEO dummies need to stop giving advice. They claim the penalty is a “myth”. They refer to Google’s Webmaster Blog as though Google is going to tell you the truth about how to manipulate your way into the top search results. That makes less than no sense.
More importantly, Google is directly referring to something that doesn’t effect most of us.
In a blog post, Google discusses the impact of duplicate content on your own website. If you use Adsense to make your money, this applies to you.
What about everyone else?
They don’t give any help to those of us that use content to market our businesses.
Their suggestions don’t apply to us.
They reveal some slightly relevant details, but unless you make your money through content sites, I’d recommend not wasting your time reading it.
The advice here applies to “us”.
Here’s the truth about the duplicate content penalty.
Google will give you credit for the first 2 or 3 times it finds your content if it’s no different from the other versions it finds.
If you submit your article to 200 directories, you’ll get credit for 2 or 3. After that Google says “I’ve already seen this one, so you get no credit for it”.
The fresh links you get don’t count at all.
The amount of times it’s been reposted and syndicated don’t count.
Spinning your content solves this problem, bust nearly all content spinners do it wrong.
Yes, every single content spinner is based upon broken logic and there’s a better way to do it.
The time has come to finally solve these problems. NOW.
The Problem And The Solution.
When you put out an article, you only get credit for the first few that Google finds.
This is what happens when you submit an article or other type of content. Google will find them In fact, it even indexes them.
They end up so buried that nobody will ever find them.
To see this for yourself, do a Google search for the title of an article you’ve submitted like this: “Your Article Title Here”. Putting quotes around a term indicates that you only want results with that phrase in that order.
You’ll see a lot of times that Google has discovered your article. Yet, It shows only the ones that have the most authority when someone searches the keyword term you’ve targeted.
Here’s how to fix that.
Spin the text for all of your content.
Spin your content properly and Google doesn’t see duplicate content at all. It sees dozens of original versions of your content.
That gives you better results, more backlinks, and most importantly, it gives you what article marketing is supposed to give you in the first place – measurable results for your efforts.
The goal of article marketing is to get your content syndicated to give you more backlinks and traffic.
An article syndicated through a single directory should get picked up at least a few times. If you spin your content the right way, that should happen for many of the directories and you’ll get credit for the first few times your article is picked up by sites, on top of the credit you get from the directory posting.
This is MUCH better than simply submitting a single article to dozens or hundreds of directories to only get credit for 3 or 4 of them.
Here are 2 key benefits of spinning your content (not just articles)
1. Better results.
2. Targeting multiple keywords
Getting results is the reason we spend time writing content, blogging, creating videos, etc…
Why would anyone be satisfied with 3 or 4 backlinks from a great article?
Targeting more than one keyword term is great and reduces the amount of work you have to do.
With a single video, I targeted 5 keyword phrases and ranked in the top 3 for 3 of them within 4 hours. That is a measurable result!
Most Content Spinners Do It Wrong.
Spinning software the way most programs do it will limit your results.
They focus on spinning words or terms.
The more automated they are, the less readable your content ends up.
It pulls words from a Thesaurus database to find ones that can stand in for the words you used when you originally created the content.
Yet, software is not smart enough to use proper grammar rules and makes you look silly.
The English language is extremely complicated. I’ve never found a software that does this right.
Semi-automated ones take a lot of time to find words to replace yours.
The Spin Wizard addresses this.
The solution was to have the core spinning function be based upon sentences, with word and phrase spinning added in to make content more unique.
By spinning this way, you rewrite sentences to say the exact same thing using different words.
Rewording what you write is so much easier than spinning by word.
Google Is Not As Smart As Most People Think!
On July 8 of 2006 I announced the death of the link exchange via a press release.
The funny thing is that just a few months ago, I found a very competitive keyword being dominated through link exchanges as one of their core link building method.
You’ll find a blogger blog ranking #1 for “make money online”.
Scroll to the bottom and you’ll find their “link partners” listed there. Their “blogroll” has more link exchanges listed.
I couldn’t believe it.
Link exchanges stink, but it still works when done on a small level.
Realize now that Google isn’t as smart as we think.
We focus on their ability to “figure out” what we do when trying to build links.
We all give them far too much credit.
Win With Duplicate Content.
Calling it a duplicate content penalty is not exactly right. It does exist, but instead of being a true penalty, it’s more of a natural way for Google to give credit for relevance.
Google is simply choosing the most relevant version of the content that it finds.
The first thing it will do is give positioning to the sites with the most authority. Sites like EzineArticles, ArticlesBase, YouTube, Viddler, PrWeb, Webwire, Squidoo, and Hubpages have a very high level of authority and you’ll find them ranking for longer keyword phrases very easily.
You should also build links to all of your content. Blog posts, RSS, social bookmarks… These are good ways to link to your content.
This doesn’t just apply to content you put out, but to duplicate websites or web pages. Build more links and outrank the originals. This shows Google that you’re the authority.
Spinning the content also helps. That will take the whole “duplicate” issue out of the game completely.
The Spin Wizard is available for free and lets you spin by sentence AND by word or term. It is also the only one that gives you the ability to spin the text associated with numerous types of content: Videos, Articles, Press Releases, Podcasts, RSS, Social Bookmarks, Classified Ads, and Web Directories.
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